Student Work
Copy and art direction by Stella Vasilopoulos
Copy and art direction by Stella Vasilopoulos
Tony’s mission to end child slave labor in the cocoa industry inspires the world to challenge the status quo, to provide a livable wage for cocoa farmers, and help uplift communities in need.
At Tony’s, you can make an impact with every bite, and every bite transports you to a dimension full of positive vibes and sunshine. Now that feels almost as groovy as it tastes!
GIFs for Social
Posters: OOH
Limited-Edition Packaging + In Store Display at Whole Foods
Floor Projection at check out at Whole Foods
Tony's Psychedelic Mood-Boosting Playlist: Listen while savoring your favorite flavor, and get transported to your happy place
Tony's Mural @ Grady Hospital, uplifting vibes and a scannable playlist when you need it most
This Feel-Good Mural is located across the street from Grady Hospital in Atlanta and will be visible from several patient rooms. The colors are intended to boost the mood of the viewer and the Spotify code is scannable for pedestrians and takes them right to our mood-boosting playlist.
Tony's Psychedelic Block Party!
This summer Tony’s Chocoloney will visit select universities during midterms to spread happiness. Our psychedelic block party is a 2-hour event for students to make face-to-face, meaningful connections with each other while enjoying the extra feel-good of Tony's chocolate plus fun, music, prizes, and the message behind our brand.
Tony's at the airport
To help spread our feel-good message worldwide, our limited-edition bars will be featured at our airport locations with floor decals leading from security straight to our store.
